Bridging the Intergenerational Gap in Volunteering
As a Tourism, Conventions, and Event Management student at Indiana University Indianapolis, gaining hands-on experience is incorporated into everything we do. For the past three years, I focused on volunteering in the event field. I purposefully wanted to experience events
The Power of Authenticity in Association Communications
In a world full of associations, standing out from the crowd is a must. In some cases, there are dozens of associations within a single industry that are all vying
A Guide to Media Outreach and Raising Awareness
With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong. So, how can you earn press coverage to raise community
Membership Renewal Marketing: Five Things to Know and Do
For many associations, now is the time when it can become more important than ever to ramp up membership renewal marketing. For those that renew memberships annually, the end of
Four Keys to Approaching Member Communications
As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and non-member communications. Non-member communications oftentimes mean recruitment campaigns, where associations
Virtual Events: 4 Tips for Association Staff
Whether it’s a one-day conference or a full week (or month!) of programming, making the jump to a full-on virtual event can put a lot of strain on association staff.
Creating Value for Attendees in Virtual Events
There is probably nobody that needs to be convinced of the benefits of virtual events more than the attendees themselves. Your members are likely used to attending conferences and events
Setting Your Speakers Up for Virtual Success: 10 Tips
Virtual events aren’t new, but they certainly are getting a lot more attention as many in-person events have been cancelled – a pattern that will likely continue for a while.
Q&A: Strategy and Infrastructure in a Changing World
With COVID-19 giving us a quickly changing world, associations are faced with tough choices on how to innovate through change. RGI President Leslie Murphy, FASAE, CAE, outlines how associations can
4 Elements of Successful Long-Term Planning
One of the essential jobs of the Board of Directors is to prepare its organization and its members for the future. Keeping ahead of industry trends is not an easy
5 Keys to Brainstorming: The First Step in Long-Term Strategy
It is time to start planning new long-term strategic goals and ideas in a post-COVID era. Staying in a reactionary mode does not allow your organization to take advantage of