It can be easy to take one piece of content and move on to the next task at hand. However, that one piece of content can be turned into a week or even a month of posts on various platforms
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to increase membership.” [Insert ghost voice]. All jokes aside, this is always a number one concern for marketers because our associations
If you could take a quick look at our association’s social media calendar, you’d see a variety of planned content. For example: what events are happening, new jobs posted on the website, and thank you to sponsors. What might not
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair for the theme and start logo design.” If your to-do list has a similar reminder, I encourage you to stop,
A former marketing professor of mine once compared SEO to the stock market. When someone invests in the stock market, they expect their money to “work for them”, and not have to do much in the future to make a
This easy-to-use template will help an event marketing professional at any level conduct a successful marketing plan from start to finish.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing your membership is actively seeking out an effective membership recruitment plan. This is where marketing comes into play. Strong, consistent,
With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong. So, how can you earn press coverage to raise community awareness about your association? To get your story out there,
For many associations, now is the time when it can become more important than ever to ramp up membership renewal marketing. For those that renew memberships annually, the end of the year can be one final push to ensure that
It can be easy to take one piece of content and move on to the next task at hand. However,
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to
If you could take a quick look at our association’s social media calendar, you’d see a variety of planned content.
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair
A former marketing professor of mine once compared SEO to the stock market. When someone invests in the stock market,
This easy-to-use template will help an event marketing professional at any level conduct a successful marketing plan from start to finish.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing
With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong.
For many associations, now is the time when it can become more important than ever to ramp up membership renewal