A Guide to Media Outreach and Raising Awareness

With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong. So, how can you earn press coverage to raise community awareness about your association? To get your story out there,

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Four Keys to Approaching Member Communications

As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and non-member communications. Non-member communications oftentimes mean recruitment campaigns, where associations develop well-rounded and effective marketing plans for recruitment of new

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Top 10 Association Blogs of 2019

We have compiled our top blogs from 2019 into one collection. These cover topics from association finances, member communication, utilizing technology at events, and more. 1. Free E-Book: Avoiding Non-Profit Financial Pitfalls If non-profits aren’t prepared to avoid financial pitfalls,

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