The Importance of a Strong Brand for Associations Your association’s brand holds a pivotal role, extending far beyond marketing. It lies at the heart of your mission. Associations serve as beacons of leadership and community for professionals seeking guidance. The
Indianapolis – Raybourn Group International (RGI), an Indianapolis-based association management, consulting and event planning firm, is pleased to have been selected as the new management company for the Monument Builders of North America (MBNA), a nonprofit trade association that educates
What is worse than scheduling a meeting only to have participants tune out of the conversation? We’ve all had this happen, whether it be a virtual meeting or an in-person meeting. Our first instinct is to be frustrated with those
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair for the theme and start logo design.” If your to-do list has a similar reminder, I encourage you to stop,
My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website that weren’t beneficial to our audience. One of the auditors pointed out that the text format made it difficult for
Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I was thinking of ways to define brag to a young boy. Yet as a parent I have learned that asking
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing your membership is actively seeking out an effective membership recruitment plan. This is where marketing comes into play. Strong, consistent,
In a world full of associations, standing out from the crowd is a must. In some cases, there are dozens of associations within a single industry that are all vying for the attention of potential members, making it even more
The Importance of a Strong Brand for Associations Your association’s brand holds a pivotal role, extending far beyond marketing. It
Indianapolis – Raybourn Group International (RGI), an Indianapolis-based association management, consulting and event planning firm, is pleased to have been
What is worse than scheduling a meeting only to have participants tune out of the conversation? We’ve all had this
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair
My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website
Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing
In a world full of associations, standing out from the crowd is a must. In some cases, there are dozens