When you check your emails or even your old-fashioned mailbox, you quickly scan for things of interest and delete or toss anything that doesn’t make the cut. However, there is often one email or mail piece you look forward to
To you, they are members, the individuals and organizations who are paying dues to belong to your association. But it’s very likely they are also being called customers, prospects, or leads by the product and service providers working in the
Email marketing does not begin with the creation of an email; it begins with a person’s interest in your association. When a person’s interest is peaked, they will navigate through your organization’s website and social media, and if they like
The Importance of a Strong Brand for Associations Your association’s brand holds a pivotal role, extending far beyond marketing. It lies at the heart of your mission. Associations serve as beacons of leadership and community for professionals seeking guidance. The
Indianapolis – Raybourn Group International (RGI), an Indianapolis-based association management, consulting and event planning firm, is pleased to have been selected as the new management company for the Monument Builders of North America (MBNA), a nonprofit trade association that educates
What is worse than scheduling a meeting only to have participants tune out of the conversation? We’ve all had this happen, whether it be a virtual meeting or an in-person meeting. Our first instinct is to be frustrated with those
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair for the theme and start logo design.” If your to-do list has a similar reminder, I encourage you to stop,
My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website that weren’t beneficial to our audience. One of the auditors pointed out that the text format made it difficult for
Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I was thinking of ways to define brag to a young boy. Yet as a parent I have learned that asking
When you check your emails or even your old-fashioned mailbox, you quickly scan for things of interest and delete or
To you, they are members, the individuals and organizations who are paying dues to belong to your association. But it’s
Email marketing does not begin with the creation of an email; it begins with a person’s interest in your association.
The Importance of a Strong Brand for Associations Your association’s brand holds a pivotal role, extending far beyond marketing. It
Indianapolis – Raybourn Group International (RGI), an Indianapolis-based association management, consulting and event planning firm, is pleased to have been
What is worse than scheduling a meeting only to have participants tune out of the conversation? We’ve all had this
While reviewing my upcoming tasks in our master timeline, I saw the annual reminder to “ask next year’s conference chair
My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website
Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I