Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I was thinking of ways to define brag to a young boy. Yet as a parent I have learned that asking
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing your membership is actively seeking out an effective membership recruitment plan. This is where marketing comes into play. Strong, consistent,
In a world full of associations, standing out from the crowd is a must. In some cases, there are dozens of associations within a single industry that are all vying for the attention of potential members, making it even more
With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong. So, how can you earn press coverage to raise community awareness about your association? To get your story out there,
As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and non-member communications. Non-member communications oftentimes mean recruitment campaigns, where associations develop well-rounded and effective marketing plans for recruitment of new
Information is changing every day as the COVID-19 crisis continues to unfold. Association members – whether they’re individuals or businesses and organizations – are looking for a trusted source they can turn to for accurate information that will help them
COVID-19 has created a crisis in public health, the economy, social connection and more in a way most Americans haven’t witnessed in their lifetimes. It’s possibly more important now than ever that association leadership steps up to help their members
We have compiled our top blogs from 2019 into one collection. These cover topics from association finances, member communication, utilizing technology at events, and more. 1. Free E-Book: Avoiding Non-Profit Financial Pitfalls If non-profits aren’t prepared to avoid financial pitfalls,
Years ago, when my son was around 8 years old, he asked me what brag meant. For a moment, I
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing
In a world full of associations, standing out from the crowd is a must. In some cases, there are dozens
With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong.
As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and
Information is changing every day as the COVID-19 crisis continues to unfold. Association members – whether they’re individuals or businesses
COVID-19 has created a crisis in public health, the economy, social connection and more in a way most Americans haven’t
We have compiled our top blogs from 2019 into one collection. These cover topics from association finances, member communication, utilizing