Use Your Content to Guide Members on a Journey
We’ve all been there. You finish a season of your favorite show and Netflix recommends the next one before you’ve even finished the credits. Suddenly it’s 2am and you’re crying through an episode of a show you didn’t know existed
Use Your Content to Guide Members on a Journey
We’ve all been there. You finish a season of your favorite show and Netflix recommends the next one before you’ve even finished the credits. Suddenly it’s 2am and you’re crying
Use of Data and Insights to Strengthen Membership Strategy
Think about the last time a streaming service raised its price. Most people don’t cancel on instinct. They run a quick mental audit first: How much have I actually been watching? Which shows would I genuinely miss?
The Ultimate Guide to Writing a Compelling Conference RFP
Crafting a realistic Annual Conference Request for Proposal (RFP) is essential for creating collaborative partnerships and increasing proposal success rates. Your association’s goal is to position your event in a
International Society for the Study of Xenobiotics Awarded ASAE 2026 Power of Associations Summit Award
INDIANAPOLIS — Raybourn Group International (RGI) is proud to announce that its full-service association management client, the International Society for the Study of Xenobiotics (ISSX), has received a 2026 Power
Client Success Story: How Noah Built a Six-Figure Sponsorship Model Without Exhibit Booths
At RGI, we’re proud to support clients that challenge industry norms and lead with intention. One of the most compelling examples is The Noah Worcester Dermatological Society (Noah). Noah is
Strategic Shift: Simplifying Conference Operations for Greater Impact
The Society for Nutrition Education and Behavior (SNEB) has long been a leader in advancing food and nutrition education. With an established annual conference and dedicated membership, the organization is
Beyond the Checklist: Insights from an International Meeting
Planning an international conference is one thing. Experiencing it onsite is another. Last month we shared our guide to planning international meetings before departing for the 16th European ISSX Meeting
Designing Conferences Every Attendee Values
One of the most rewarding parts of working for an association management company (AMC) is the opportunity to support multiple organizations, each with their own mission, membership, and vision for
Beyond Announcements: Creative Ways to Increase Engagement in Email Newsletters
If you’re like most people, your inbox is packed every day—and the association newsletters you receive usually get skimmed, if they’re opened at all. And that creates a real challenge for associations trying to communicate consistently with
Perspectives from MPI’s World Education Congress: First Impressions and Meaningful Connections
A First-Time Attendee’s Perspective on WEC Jessica MacMillan At the beginning of June, I had the opportunity to attend MPI’s World Education Congress (WEC) for the first time. As a