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How to Learn Anything Fast
What if you could learn a new skill in just 20 hours instead of the old adage of 10,000 hours? That is what author Josh Kaufman promises in his book
Will your Facebook posts be seen?
Social media. A few years ago probably half of association members would say they don’t use it – now however, it is a growing communication platform with 1 in 4
Utilize This Tool To Help Plan International Events
In association management, many of us work with international members and/or plan international meetings. Sometimes this can be a bit challenging simply because of cultural differences. MPI (Meeting Professionals International),
If You Build It, They Will Come: Inbound Marketing In Associations
Inbound marketing seems to be the catch phrase of 2014. What is it? Simply put, inbound marketing refers to relevant marketing that brings your prospects to you, in contrast to
Obstacle Busting
It’s that time of year again . . . when you look back and evaluate what you’ve accomplished this year – as you plan for doing even more next year.
Getting The Most Out Of Instagram
by Hannah Klare As the final post in this series, I would like to quickly summarize a great article in Association Adviser named “10 Ways to Communicate Better with Instagram”
What is Instagram?
By Hannah Klare Recently, I created an Instagram account and strategy for a RGI client association. So, what is Instagram? Instagram is a place where communicating with pictures is an
Set Smart Goals to Achieve Anything
Have you ever tried to lose weight? How about exercise more or finish that best-selling business book that is going to change your world? Does your organization have hurdles it
Tips To Keep Attendees Coming Back
According to a Harvard Business Review, increasing your retention rate by 5% can increase your profits by 25%-90%. Not only does retention rate apply to membership, but especially those attending
If A Picture Is Worth A Thousand Words, Then A Video Is Worth A Million
The Indiana Society of Association Executives (ISAE) unveiled our newest marketing tool, a membership recruitment video, at the 2014 ISAE Annual Convention in Fort Wayne, Indiana. The membership recruitment video,
When The Volunteer Administrator Is The Volunteer
Most of my professional life has involved managing volunteers. I even hold certifications (CVA and CAE) attesting to my knowledge in this area, and I think I’m pretty good at
Volunteers: Walk a Day in Their Shoes
Volunteers: Can’t live with them, and you can’t live without them. If you work in association management, I’m sure you’ve heard the saying before. Many times, those who haven’t walked
Looking Through A Volunteer’s Eyes
Do you volunteer for other organizations? Do you serve on any volunteer boards? Do you donate your time to a charity or service organization? As association professionals, we tend to
Respecting Your Volunteers’ Time
When I was preparing to become a volunteer leader for the first time, I was taught an important lesson about working with volunteers. It was impressed upon me that every
Lessons from the Other Side: 4 Things Volunteering Has Taught Me About Volunteer Management
Volunteer management is a critical skill for association professionals. After almost a decade of managing various committees and task forces, I thought I knew all the ins and outs of
Lessons From The Other Side: 4 Things Volunteering Has Taught Me About Volunteer Management
Volunteer management is a critical skill for association professionals. After almost a decade of managing various committees and task forces, I thought I knew all the ins and outs of
RGI Staffers Earn Association Executive Designation
INDIANAPOLIS – Raybourn Group International (RGI) is pleased to announce that two of its valued staff members have recently earned the Certified Association Executive (CAE) designation. Amanda Cook, CAE, serves
What does “International” mean for an organization?
Last year at this time, the Vacation Rental Managers Association (VRMA) was finalizing a lengthy re-branding process for the association. Attention was given to a new logo, focused mission and
Are you a Scrooge, Milk or Antique Association?
New to the association management profession, I recently read a book suggested to me by a colleague to gain a better understanding of how to grow membership. In The End
The Value of Membership
Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking their leadership is “what makes membership valuable?” Associations exist in
Eight Ways to Make your Staff Retreat Rock
I recently had the opportunity to meet with a small group to help plan the annual Raybourn Group International (RGI) staff retreat. RGI is made up of about 30 individuals
Study Reveals Marketing Impacts the Bottom Line
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data
The New Kids on the Block: Generation Z
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age
You don’t know what you don’t know
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated
Marketing Time Management: Respecting Your Own Time and Your Marketing Pro’s Time
Guest Blog By: Robby Slaughter, Principal-AccelaWork There are a couple of very good reasons you’ve got at least one marketing professional to help promote your association: that person is an expert in marketing, and
Marketing to Millennials
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group,
5 ways to implement a successful mobile app at your next event
There’s nothing better than wrapping up an event with a feeling of success. I mean, what is the point of all the hard work and months of planning if there
Making a Dent In the Universe . . . Putting a Dent in Your Membership Growth
Guest Blog By Kordell Norton, CSP He smiled. “If they had not done it already . . . they had it on their bucket list of to-do’s. EVERYONE of them.”
5 Questions for Leslie Murphy, FASAE, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. We are recognizing these leaders with the 5 Questions blog series. We asked each
5 Questions for Mary Ann Passi, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
5 Questions for Mark McSweeney, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
5 Questions for Jackie Williams, CPA
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
ICBR Wins Best Association Website
Created in 1994, the Indiana Commercial Board of REALTORS® (ICBR) coordinates required licensure education, industry information, professional networking and public policy for the benefit of its members. The former ICBR
2013 ISAE Star Award Winner for Outstanding Convention
On December 12 2013, the Society for Nutrition Education and Behavior received the ISAE Star Award for Outstanding Convention for an Association with an annual budget under $750,000.00. The 2013
2013 ISAE Star Award Winner for Outstanding Convention
The 2013 Eastern Seminar, April 22-23, 2013 in Savannah, Georgia was a home run for the Vacation Rental Managers Association. The event reached a milestone as the largest Eastern Seminar