Resources

Free step-by-step Event Marketing Template

A successful event doesn’t just happen by luck. It requires well-planned marketing that effectively reaches the right audiences with the right messages at the right times. This easy-to-use template will

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Strategies for Selling to Associations

On a daily basis, association headquarters receive numerous phone calls and emails from potential providers of services and products that associations need, such as conference venues, speakers, hotels, even databases

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The E-Book for Avoiding Financial Pitfalls

Embezzlement. Fraud. Financial crisis. As a stakeholder of a non-profit organization, these are words you never want to hear. But every day, non-profits find themselves facing these issues. Most had no

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How to Learn Anything Fast

What if you could learn a new skill in just 20 hours instead of the old adage of 10,000 hours? That is what author Josh Kaufman promises in his book

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Will your Facebook posts be seen?

Social media. A few years ago probably half of association members would say they don’t use it – now however, it is a growing communication platform with 1 in 4

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Utilize This Tool To Help Plan International Events

In association management, many of us work with international members and/or plan international meetings. Sometimes this can be a bit challenging simply because of cultural differences. MPI (Meeting Professionals International),

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Obstacle Busting

It’s that time of year again . . . when you look back and evaluate what you’ve accomplished this year – as you plan for doing even more next year.

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Getting The Most Out Of Instagram

by Hannah Klare As the final post in this series, I would like to quickly summarize a great article in Association Adviser named “10 Ways to Communicate Better with Instagram”

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What is Instagram?

By Hannah Klare Recently, I created an Instagram account and strategy for a RGI client association. So, what is Instagram? Instagram is a place where communicating with pictures is an

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Set Smart Goals to Achieve Anything

Have you ever tried to lose weight? How about exercise more or finish that best-selling business book that is going to change your world? Does your organization have hurdles it

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Tips To Keep Attendees Coming Back

According to a Harvard Business Review, increasing your retention rate by 5% can increase your profits by 25%-90%. Not only does retention rate apply to membership, but especially those attending

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Volunteers: Walk a Day in Their Shoes

Volunteers: Can’t live with them, and you can’t live without them. If you work in association management, I’m sure you’ve heard the saying before. Many times, those who haven’t walked

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Looking Through A Volunteer’s Eyes

Do you volunteer for other organizations? Do you serve on any volunteer boards? Do you donate your time to a charity or service organization? As association professionals, we tend to

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Respecting Your Volunteers’ Time

When I was preparing to become a volunteer leader for the first time, I was taught an important lesson about working with volunteers. It was impressed upon me that every

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The Value of Membership

Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking their leadership is “what makes membership valuable?” Associations exist in

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Study Reveals Marketing Impacts the Bottom Line

A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data

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The New Kids on the Block: Generation Z

Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age

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You don’t know what you don’t know

I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated

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