Building a More Resilient Non-Dues Revenue Strategy
For many associations, membership dues remain a foundational revenue source. However, relying too heavily on dues alone can create financial vulnerability, particularly during periods of economic uncertainty, industry disruption, or shifts in membership trends. A diversified revenue portfolio helps associations
Courage Over Comfort: Why Hard Decisions Make Organizations Stronger
Building Strength Through Challenge I recently attended a panel discussion at the American Society for Association Executives’ Annual Meeting, where the panelists shared the challenges their boards had navigated. One
Guiding Associations Through a CEO Search
Finding the right chief executive officer is one of the most important decisions an association can make. Too often, an association makes the mistake of viewing an executive search as
DEI in Action: Making Your Marketing More Accessible
Over the previous decade, we’ve seen more and more major companies focusing on diversity in their marketing campaigns in countless ways — an effort that has had major positive impact
Keeping Your Board on Track: Simple Behaviors + Metrics That Work
For association boards, setting goals isn’t just about checking boxes—it’s about aligning your limited time, talent, and resources with the mission that matters most. The sweet spot lies in combining
Rebuilding Trust and Elevating Engagement: A Success Story with Monument Builders of North America
When the Monument Builders of North America (MBNA) partnered with Raybourn Group International (RGI) in 2023, the road ahead was anything but smooth. Years of miscommunication and unaddressed feedback had
Intern Insights: ICON 2025 Conference
As a college student going into my senior year at the University of Indianapolis, one of my current priorities is to build a wide network of professionals in the industry
From Day One to Done Well: How to Guide Intern Success
Six years ago, I stepped into the RGI office as an intern—eager, a little unsure, and completely unaware that this experience would shape the rest of my career. Today, I
Indiana Intern Day: Meet the RGI Interns
To celebrate Indiana Intern Day on July 31st, 2025, RGI is proud to highlight our two summer interns- Evan Porterfield, Meetings Intern, and Ninaad Dutta, Marketing and Communications Intern. RGI
Five Content Ideas to Elevate Your Association Magazine
Keeping your association’s magazine engaging, relevant, and member-focused is no easy task, but it’s also one of the best ways to add value, build community, and reinforce your mission. Whether
Podcast Unpacked: Addressing Food Waste in Hospitality and Food Service
Since joining the RGI team last year, I’ve continued doing what I love most—planning meaningful events for my clients. But after attending an MPI event earlier this year, I’ve also