Navigating the Turnover Tsunami: Strategies for Employee Retention
The aftermath of the pandemic has unleashed unprecedented shifts in the workforce landscape, leading to what some have termed the “turnover tsunami.” The Economic Policy Institute reported a record high of 4.5M resignations per month near the end of 2021,
RGI Staffers Earn Association Executive Designation
INDIANAPOLIS – Raybourn Group International (RGI) is pleased to announce that two of its valued staff members have recently earned the Certified Association Executive (CAE) designation. Amanda Cook, CAE, serves
What does “International” mean for an organization?
Last year at this time, the Vacation Rental Managers Association (VRMA) was finalizing a lengthy re-branding process for the association. Attention was given to a new logo, focused mission and
Are you a Scrooge, Milk or Antique Association?
New to the association management profession, I recently read a book suggested to me by a colleague to gain a better understanding of how to grow membership. In The End
The Value of Membership
Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking their leadership is “what makes membership valuable?” Associations exist in
Eight Ways to Make your Staff Retreat Rock
I recently had the opportunity to meet with a small group to help plan the annual Raybourn Group International (RGI) staff retreat. RGI is made up of about 30 individuals
Study Reveals Marketing Impacts the Bottom Line
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data
The New Kids on the Block: Generation Z
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age
You don’t know what you don’t know
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated
Marketing Time Management: Respecting Your Own Time and Your Marketing Pro’s Time
Guest Blog By: Robby Slaughter, Principal-AccelaWork There are a couple of very good reasons you’ve got at least one marketing professional to help promote your association: that person is an expert in marketing, and
Marketing to Millennials
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group,