Indiana Intern Day: A Day in the Life
Indiana Intern Day Indiana Intern Day is a statewide celebration recognizing the contributions of interns across various industries in Indiana. This event highlights the importance of internships in fostering the next generation of professionals, offering students and recent graduates invaluable
What does “International” mean for an organization?
Last year at this time, the Vacation Rental Managers Association (VRMA) was finalizing a lengthy re-branding process for the association. Attention was given to a new logo, focused mission and
Are you a Scrooge, Milk or Antique Association?
New to the association management profession, I recently read a book suggested to me by a colleague to gain a better understanding of how to grow membership. In The End
The Value of Membership
Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking their leadership is “what makes membership valuable?” Associations exist in
Eight Ways to Make your Staff Retreat Rock
I recently had the opportunity to meet with a small group to help plan the annual Raybourn Group International (RGI) staff retreat. RGI is made up of about 30 individuals
Study Reveals Marketing Impacts the Bottom Line
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data
The New Kids on the Block: Generation Z
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age
You don’t know what you don’t know
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated
Marketing Time Management: Respecting Your Own Time and Your Marketing Pro’s Time
Guest Blog By: Robby Slaughter, Principal-AccelaWork There are a couple of very good reasons you’ve got at least one marketing professional to help promote your association: that person is an expert in marketing, and
Marketing to Millennials
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group,
5 ways to implement a successful mobile app at your next event
There’s nothing better than wrapping up an event with a feeling of success. I mean, what is the point of all the hard work and months of planning if there