Study Reveals Marketing Impacts the Bottom Line

A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data analysis, and driving top-line growth. Well, “Duh!” said every marketing person ever!

Gone are the days of Mad Men-like ad agency 9-to-5 jobs. Marketing is now a 24/7 job. Responding in real time to inquiries, complaints and social media rants is a part of the job, but on top of being in constant communication with the audience, the marketing team also needs to know how to respond tactfully and influence impactfully at the same time. Check out the highlights from the study or get the link to download the entire report from ExactTarget at Study: The CMO’s Influence Is Growing.