Study Reveals Marketing Impacts the Bottom Line

A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data

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The New Kids on the Block: Generation Z

Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age

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You don’t know what you don’t know

I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated

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Marketing to Millennials

Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group,

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5 Questions for Leslie Murphy, FASAE, CAE

RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. We are recognizing these leaders with the 5 Questions blog series. We asked each

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5 Questions for Mary Ann Passi, CAE

RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each

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5 Questions for Mark McSweeney, CAE

RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each

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