Last year at this time, the Vacation Rental Managers Association (VRMA) was finalizing a lengthy re-branding process for the association. Attention was given to a new logo, focused mission and vision, key messaging, and more before turning to the association’s
Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking their leadership is “what makes membership valuable?” Associations exist in a competitive environment. We have to constantly show value if
I recently had the opportunity to meet with a small group to help plan the annual Raybourn Group International (RGI) staff retreat. RGI is made up of about 30 individuals who all work in small staff teams on different clients
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data analysis, and driving top-line growth. Well, “Duh!” said every marketing
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age group of individuals starting the enter the work force. Meet
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated and enhanced to provide the best new member experience. I’ve
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group, they are larger than the baby boomers and generation X.
There’s nothing better than wrapping up an event with a feeling of success. I mean, what is the point of all the hard work and months of planning if there isn’t at least some success story to be told? This
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each of RGI’s executive directors five questions about what they’ve learned
Last year at this time, the Vacation Rental Managers Association (VRMA) was finalizing a lengthy re-branding process for the association.
Is membership valuable? As a volunteer, I work with many non-profit fraternal organizations. The number one question I keep asking
I recently had the opportunity to meet with a small group to help plan the annual Raybourn Group International (RGI)
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and
There’s nothing better than wrapping up an event with a feeling of success. I mean, what is the point of
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize
