key to your membership

Are Your Member Benefits Worth the Price Members Pay?

Want to increase your membership levels? Before you put together your next membership marketing campaign, evaluate your member benefits to make sure you’re offering what your prospects want. When a company joins an association, they are taking profit from their

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membership

Membership is Everyone’s Job!

Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value of membership in your organization. How often have you heard an association membership professional proclaim this statement: “It can feel

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Five Ways To Welcome New Members

When someone joins your organization, you have a critical window to help shape their overall impression of your association. Here are five ways to help them feel welcomed and valued.

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Balancing Work, Life, and Volunteering

Being busy is worn as a badge of accomplishment by many. Our culture often equates busyness to success and importance. This may have some truth to it to a degree, but are you being as effective as you can be,

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Want to Grow Membership? Ask Why

For membership-based organizations, one of the most common strategic goals is to grow membership. Around the board table, at staff meetings, and among members, there is always much discussion on what the organization is doing to grow the number of

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Free E-Book: Membership Development in Focus

Want to solve all your membership development challenges? A silver bullet to propel your recruitment and retention numbers skyward so you can sit back and bask in the glory as the smartest membership specialist ever to live? Written by Amanda Bureau, CAE, CVA

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Membership 1-2-3

Is your membership flat or lagging? The knee-jerk reaction is to come up with a brilliant plan to fix your recruitment problem. But the fact is recruitment is only one factor in the equation. Picture your organization’s membership program as

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