Awards are more than recognition. They are reflections of an association’s values and, when thoughtfully designed, an award program can elevate underrepresented voices, strengthen community ties, and highlight the broad range of contributions members make. A recent effort to create
Belonging. Many of us have a little fear of missing out (FOMO). I have a need to feel a part of or belong to several communities. Whether it’s being a part of Netflix to watch “the next big thing”, receiving
I’m sure we’ve all heard the phrase before: “You never get a second chance to make a first impression.” This saying holds true in the world of associations, where association staff often serve as the initial point of contact for
Are we in a recession (yet!) or not? As we each look at how industries were affected the past couple of years, we know that some prospered by thinking quickly on their feet and some are still trying to crawl
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to increase membership.” [Insert ghost voice]. All jokes aside, this is always a number one concern for marketers because our associations
You have a creative website. You have a fun annual conference. Your trade association has several benefits, yet your member companies seem to drop after the first year. What do you do? The solution is more feasible than you may
Rest. Self-care. Reflection. There are benefits to recharging and resetting our minds (and bodies) when we allow ourselves to do so. Remember what a summer break felt like as a kid? Riding bikes, swimming for hours, eating popsicles. (Take me
Most Associations do a big “call for volunteers” because not only do we want to recruit volunteers to fill all of our positions, we also want to make sure that we’re asking everyone to get involved. We don’t want to
Member renewals are one of the most important tasks of any association’s business. It is easier to keep a current member than to recruit a new one. Whether you have individual memberships or organizational ones, it can be challenging to
Awards are more than recognition. They are reflections of an association’s values and, when thoughtfully designed, an award program can
Belonging. Many of us have a little fear of missing out (FOMO). I have a need to feel a part
I’m sure we’ve all heard the phrase before: “You never get a second chance to make a first impression.” This
Are we in a recession (yet!) or not? As we each look at how industries were affected the past couple
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to
You have a creative website. You have a fun annual conference. Your trade association has several benefits, yet your member
Rest. Self-care. Reflection. There are benefits to recharging and resetting our minds (and bodies) when we allow ourselves to do
Most Associations do a big “call for volunteers” because not only do we want to recruit volunteers to fill all
Member renewals are one of the most important tasks of any association’s business. It is easier to keep a current
