You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
In “The Leader’s Guide to Corporate Culture”, an article in the Harvard Business Review, defines culture as what is encouraged, discouraged, accepted, or rejected within a group. It states that when properly aligned with personal values, drives, and needs, culture
Association membership should be a mutually beneficial arrangement. Both the individual member and the association they are a part of should find value from the relationship. It is on both parties to maximize membership value, but how can your association
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing your membership is actively seeking out an effective membership recruitment plan. This is where marketing comes into play. Strong, consistent,
In order to attract new members, you must first make your association worth joining. What are some things that you can do to make your organization more appealing to potential members? What steps can you take to add member value
For many associations, now is the time when it can become more important than ever to ramp up membership renewal marketing. For those that renew memberships annually, the end of the year can be one final push to ensure that
As associations adapt to COVID-19, it is critical to lead through crisis and ensure that your organization’s member benefits still provide value. Two RGI membership professionals, Melissa Heeke, CAE and Nick Estrada, CMP, outline how to ensure your organization offers
Want to increase your membership levels? Before you put together your next membership marketing campaign, evaluate your member benefits to make sure you’re offering what your prospects want. When a company joins an association, they are taking profit from their
Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value of membership in your organization. How often have you heard an association membership professional proclaim this statement: “It can feel
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
In “The Leader’s Guide to Corporate Culture”, an article in the Harvard Business Review, defines culture as what is encouraged,
Association membership should be a mutually beneficial arrangement. Both the individual member and the association they are a part of
Last week’s blog looked at four steps you can take to make your association worth joining. Step two of growing
In order to attract new members, you must first make your association worth joining. What are some things that you
For many associations, now is the time when it can become more important than ever to ramp up membership renewal
As associations adapt to COVID-19, it is critical to lead through crisis and ensure that your organization’s member benefits still
Want to increase your membership levels? Before you put together your next membership marketing campaign, evaluate your member benefits to
Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value