Association

4 Steps to Make Your Association Worth Joining

In order to attract new members, you must first make your association worth joining. What are some things that you can do to make your organization more appealing to potential members? What steps can you take to add member value

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Creating Member Value Amidst Uncertainty

As associations adapt to COVID-19, it is critical to lead through crisis and ensure that your organization’s member benefits still provide value. Two RGI membership professionals, Melissa Heeke, CAE and Nick Estrada, CMP, outline how to ensure your organization offers

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key to your membership

Are Your Member Benefits Worth the Price Members Pay?

Want to increase your membership levels? Before you put together your next membership marketing campaign, evaluate your member benefits to make sure you’re offering what your prospects want. When a company joins an association, they are taking profit from their

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membership

Membership is Everyone’s Job!

Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value of membership in your organization. How often have you heard an association membership professional proclaim this statement: “It can feel

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