Is Your Technology Strategy Making Your Association More Efficient?
Some days it may feel like technology is the enemy. Computer crashes, clunky systems, and all the instant messages make you want to go back to stone tablets! But with these smart strategies, you can ensure your technology is working
If You Build It, They Will Come: Inbound Marketing In Associations
Inbound marketing seems to be the catch phrase of 2014. What is it? Simply put, inbound marketing refers to relevant marketing that brings your prospects to you, in contrast to
Obstacle Busting
It’s that time of year again . . . when you look back and evaluate what you’ve accomplished this year – as you plan for doing even more next year.
Getting The Most Out Of Instagram
by Hannah Klare As the final post in this series, I would like to quickly summarize a great article in Association Adviser named “10 Ways to Communicate Better with Instagram”
What is Instagram?
By Hannah Klare Recently, I created an Instagram account and strategy for a RGI client association. So, what is Instagram? Instagram is a place where communicating with pictures is an
Set Smart Goals to Achieve Anything
Have you ever tried to lose weight? How about exercise more or finish that best-selling business book that is going to change your world? Does your organization have hurdles it
Tips To Keep Attendees Coming Back
According to a Harvard Business Review, increasing your retention rate by 5% can increase your profits by 25%-90%. Not only does retention rate apply to membership, but especially those attending
If A Picture Is Worth A Thousand Words, Then A Video Is Worth A Million
The Indiana Society of Association Executives (ISAE) unveiled our newest marketing tool, a membership recruitment video, at the 2014 ISAE Annual Convention in Fort Wayne, Indiana. The membership recruitment video,
When The Volunteer Administrator Is The Volunteer
Most of my professional life has involved managing volunteers. I even hold certifications (CVA and CAE) attesting to my knowledge in this area, and I think I’m pretty good at
Volunteers: Walk a Day in Their Shoes
Volunteers: Can’t live with them, and you can’t live without them. If you work in association management, I’m sure you’ve heard the saying before. Many times, those who haven’t walked
Looking Through A Volunteer’s Eyes
Do you volunteer for other organizations? Do you serve on any volunteer boards? Do you donate your time to a charity or service organization? As association professionals, we tend to