Resources

Four Keys to Approaching Member Communications

As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and non-member communications. Non-member communications oftentimes mean recruitment campaigns, where associations

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Q&A: Pivoting to a Virtual World

COVID-19 has forced associations to re-think how they offer educational and networking opportunities. While in-person events have been a traditional fixture for associations, today virtual and hybrid (part in-person, part-virtual)

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Creating Member Value Amidst Uncertainty

As associations adapt to COVID-19, it is critical to lead through crisis and ensure that your organization’s member benefits still provide value. Two RGI membership professionals, Melissa Heeke, CAE and

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Non-Dues Revenue in a Post-COVID World

As associations grapple with new challenges in a post-COVID world, one of the most pressing issues is the generation of non-dues revenues. With many conferences and events cancelled, and many

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Perspective from a Pandemic

The COVID-19 pandemic has impacted every person working in associations, from those on staff to board members and volunteers. The last few months have reshaped how we approach our lives,

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volunteers

Volunteers: Driving Association Success

The number of volunteers you have and how active they are establishes the bounds of what your organization can accomplish. But volunteering isn’t a member obligation – it’s a member

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membership

3 Tips to Serve Multiple Member Types

As industries evolve, so do the associations that serve and represent them. As association managers, we must grow alongside them while staying rooted in our primary mission. This can be

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membership

Membership is Everyone’s Job!

Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value of membership in your organization. How often have you heard

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Top 10 Association Blogs of 2019

We have compiled our top blogs from 2019 into one collection. These cover topics from association finances, member communication, utilizing technology at events, and more. 1. Free E-Book: Avoiding Non-Profit

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Chapter Self Assessment - Is Your Chapter Healthy

Chapter Self Assessment: Is Your Chapter Healthy?

If you are serving on a chapter board, you likely have a long list of duties and responsibilities to tackle to keep the organization on the right track. But how do you know how your chapter is truly stacking up? Do you know your chapter’s strengths and opportunities? This tool can find out just that.

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Key Documents for Your Chapter

For a chapter to run smoothly, it is essential all important documents are accounted for and easily accessible. This graphic will go through the types of documents your chapter should

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Cyber Security for Your Chapter

Data security is in the news more and more every day. Most of the time, it’s for the wrong reasons. Data breaches are happening to some of the largest companies

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Top Marketing Blogs for Associations

We have compiled some of our top marketing blogs into one collection. These cover topics from event marketing, social media analytics, email marketing, and more. Click on the title of

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