RGI in 2020: ICBR’s Quick Response to COVID-19
A lot has happened in 2020, and associations from all over have been forced to respond to what has been a difficult and unexpected year. Here at RGI, we are proud of our many clients, across a variety of industries, who have risen to the challenge and found success despite the chaos facing them. The response to COVID-19 was not easy, but many associations found ways to thrive in the face of crisis.
The Indiana Commercial Board of REALTORS® was scheduled to hold its regular, in-person conference in May 2020. Early in the year, everything appeared on track as ICBR prepared to host its members for a time of education, networking and industry updates. In March, however, everything was turned upside-down when the COVID-19 pandemic brought a lot of the world to a halt. While many wondered what was next, ICBR staff, board, members and volunteers got to work.
Just two months from the conference, quick changes were necessary, along with some difficult decisions. In little time, ICBR transitioned its conference to a fully virtual platform, creating an on-demand experience that brought its members the same level of quality education that they were accustomed to. Commercial brokers in Indiana are required to get their continuing education credits by June 30, which is a key component of each year’s conference. This deadline did not change in 2020, meaning that ICBR had to act quickly and decisively to meet the needs of its members and provide them with the information and education needed to renew their licenses.
In a matter of weeks, ICBR made whole-scale changes to its platform, switching to a virtual setting that enabled brokers to meet CE requirements in time by catering to their schedules and needs, all of which was altered by the pandemic. In the end, this efficient and timely transition meant that the conference was as successful as ever, delivering all the benefits of previous years while ensuring the safety and health of all attendees. Watch the brief video below for more on ICBR’s successful transition, as explained by Executive Director Kim Paugh, CAE.