Beyond Transactions: Cultivating Meaningful Member Relationships
Regardless of whether your association is large or small, your members are at the heart of your organization. Understanding their needs and desires is crucial for fostering member satisfaction and engagement. Even better is knowing if they are getting engaged,
Raybourn Group International’s Nick Estrada, CAE, CMP Receives Association Forum’s Forty Under 40 Recognition
Congratulations to Nick Estrada, CAE, CMP, Director of Membership for Raybourn Group International (RGI), was recently recognized by Association Forum as a 2021 Forty Under 40 recipient.
In-Person or Virtual? 4 Blogs to Prepare You for 2022 Events
2022 is quickly approaching and that means it is time to start looking at what events will look like for the next year. Will they return to in-person? Will they continue to be virtual?
How to Effectively Communicate the Benefits of Your Association
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Recruiting and Motivating Volunteers: Tips for Creating a Successful Volunteer Program
We know we need volunteers to accomplish the goals of the association, but having a productive volunteer program is rarely its own goal. That’s especially dangerous as recruitment must be a constant effort. Remember: volunteering isn’t a member obligation – it’s a member benefit.
Steps to Finding an AMC
Steps to Finding an AMC Finding, selecting and contracting with an Association Management Company (AMC) is a valuable process in and of itself, but it does take time. For many
Sample Scope of Work
Sample Scope of Work When selecting an AMC, it’s important to ensure mutual clarification of the duties to be performed by the AMC. Click the link below to download a
AMC/Volunteer Responsibility Grid
AMC/Volunteer Responsibility Grid The AMC/Volunteer Responsibility Grid is an example of a tool that boards can use to determine appropriate responsibilities. This will allow you to list all the things
Free Step-by-Step Event Marketing Plan
This easy-to-use template will help an event marketing professional at any level conduct a successful marketing plan from start to finish.
How to Make Your Association’s Culture a Member Benefit
In “The Leader’s Guide to Corporate Culture”, an article in the Harvard Business Review, defines culture as what is encouraged, discouraged, accepted, or rejected within a group. It states that
3 Keys to Purposeful & Strategic Association Events
One of the key membership benefits of any association is the ability to participate in an Annual Meeting or Conference. In my last blog, 5 Trends Shaping the Future of