Start Telling Value Stories to Engage with Your Members
Most association marketing sounds the same. We list the benefits. We promote events. We explain what members get. But that’s not what people are buying. They’re buying what those things do for them. A conference isn’t just sessions and speakers.
Association Toolbox: Meeting Evaluations
Conference evaluations are an important step in the lifecycle of an event. They’re a way to record the opinions of all participants in an event, and one of the most
Setting SMART Marketing Goals for Your Association: A How-To Guide
The Path to Success: Distinguishing Between Goals and SMART Objectives Setting goals is a fundamental aspect of both personal and professional development. However, it’s crucial to distinguish between goals and
RGI at ASAE in August
Professional excellence is a core value of RGI and knowledge-sharing supports that value. In August, RGI staff members spoke at the American Society of Association Executives (ASAE) Annual Meeting &
Winning Your Supervisor’s Support: Justifying Conference Attendance
Securing approval to attend a conference can often feel like a high-stakes negotiation, but with the right approach, you can demonstrate to your supervisor that the investment is not just
Creating in Canva: Best Tips and Tricks
Since Canva’s release in 2013, people around the world have been able to unlock the power of graphic design without extensive graphic design experience. In the past decade, Canva has
The Advantages of Working with an Association Management Company for Planning Association Meetings
In today’s fast-paced world, association meetings play a crucial role in the success and growth of organizations. However, managing these meetings effectively can be challenging and time-consuming. This is where
The Value of LinkedIn for Your Association
In today’s digital age, leveraging social media platforms is crucial for any organization, including associations. LinkedIn, with its vast network and professional focus, offers unique advantages that can significantly benefit
RGI on the Road in July
Professional Excellence is a core value of RGI and knowledge-sharing supports that value. In July RGI staff members spoke at the Indiana Society of Association Executives (ISAE) ICON conference in
DEI In Action: SNEB Introduces JEDI Focus
Raybourn Group International (RGI) client the Society for Nutrition Education and Behavior (SNEB) added the first Justice, Equity, Diversity, and Inclusion (JEDI) Abstract and Program component to its 2024 International
Board POV: It’s My Job to Nurture the Future of Association Leadership
Board members play a crucial role in developing association leaders to ensure a strong pipeline of future leadership for years to come. Think back to when you felt encouraged to