Perspectives from MPI’s World Education Congress: First Impressions and Meaningful Connections
A First-Time Attendee’s Perspective on WEC Jessica MacMillan At the beginning of June, I had the opportunity to attend MPI’s World Education Congress (WEC) for the first time. As a young professional in the meetings and events industry, the experience
How to Effectively Communicate with Members
There is a common marketing rule that says it takes seven touch points for a message to be effective and be remembered by the receiver. What does that mean for
Creating a Blog For Your Association
If your association wants to be considered a thought leader in your field, a blog can be a great place to start. While it may seem intimidating at first, blogging
4 Keys to Marketing Your Membership Benefits
It is a well known fact that membership benefits are important to your members, but did you know marketing those benefits may be just as crucial? Your association may have
Social Media Analytics: 5 Metrics to Track
Tracking social media analytics can be a bit daunting. There is so much analytical information you can access for free that it can become confusing on what stats to track.
4 Ways to Empower Your Volunteers
It is a well-known fact of association management that volunteers not only make the association run well, they are vital to fulfilling the mission. They are the “reach” of the
8 Quick Ways to Show Your Members Appreciation
Members are at the core of everything you do as an association professional. Whether those members are individuals, companies or even other associations, they drive everything you do. Showing consistent
The Membership Engagement Ladder
A membership engagement ladder could be the missing piece to your membership recruitment, engagement, and retention. But what is it? In an ideal world, someone who knows nothing about your
3 Ways to Innovate Annual Conference
Annual conference for any association is an exciting event. It’s a time to connect with peers, continue education, and have fun. It’s also a time for the association to show
Top Three Things Interns Need From Their Internship With Your Association
The world of internships is fast evolving. An ASAE Association Now article reports only 17 percent of college students had an internship back in 1992. Fast forward a quarter of
4 Strategies to Empower New Board Members
The beginning of a new board member’s role is both a time of excitement and a time of uncertainty. How will the board function with a new collection of people?