I’m sure we’ve all heard the phrase before: “You never get a second chance to make a first impression.” This saying holds true in the world of associations, where association staff often serve as the initial point of contact for
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to increase membership.” [Insert ghost voice]. All jokes aside, this is always a number one concern for marketers because our associations
You have a creative website. You have a fun annual conference. Your trade association has several benefits, yet your member companies seem to drop after the first year. What do you do? The solution is more feasible than you may
Member renewals are one of the most important tasks of any association’s business. It is easier to keep a current member than to recruit a new one. Whether you have individual memberships or organizational ones, it can be challenging to
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
In “The Leader’s Guide to Corporate Culture”, an article in the Harvard Business Review, defines culture as what is encouraged, discouraged, accepted, or rejected within a group. It states that when properly aligned with personal values, drives, and needs, culture
Is your membership flat or lagging? The knee-jerk reaction is to come up with a brilliant plan to fix your recruitment problem. But the fact is recruitment is only one factor in the equation. Picture your organization’s membership program as
I’m sure we’ve all heard the phrase before: “You never get a second chance to make a first impression.” This
Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to
You have a creative website. You have a fun annual conference. Your trade association has several benefits, yet your member
Member renewals are one of the most important tasks of any association’s business. It is easier to keep a current
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
In “The Leader’s Guide to Corporate Culture”, an article in the Harvard Business Review, defines culture as what is encouraged,
Is your membership flat or lagging? The knee-jerk reaction is to come up with a brilliant plan to fix your