Study Reveals Marketing Impacts the Bottom Line

A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data analysis, and driving top-line growth. Well, “Duh!” said every marketing

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The New Kids on the Block: Generation Z

Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age group of individuals starting the enter the work force. Meet

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