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The RGI Blog

Five tips for nonprofits who want to grow non-dues revenue, corporate sponsorships, and new business

king-jamey-198x300After working in sales at a global consumer electronics company for a dozen years, it was time to switch gears. So I moved from the corporate to the nonprofit arena.

Now that I’ve been with Raybourn Group International for three years, I’ve learned a lot about my client (the Vacation Rental Managers Association or VRMA) and their unique industry.

During this time, VRMA’s non-dues revenue grew from $235,000 in 2012 to $460,000 in 2014. And, with just over half of 2015 remaining, we have already surpassed the 2014 total by $5,000, putting us on track for an even better year.

What’s the secret to our success? I’ve met and talked with hundreds of hospitality professionals, vacation property managers, suppliers, vendors, and other industry service providers. If there is one thing I’ve learned about business development on either side of the corporate/nonprofit fence, it’s that good customer service is good customer service. Period.

So if your nonprofit association is looking for ways to grow non-dues revenue, here are some suggestions:

What are your tips for growing non-dues revenue for your trade association or professional organization?