The days of writing blogs to educate organizations of the importance of social media are over. Everyone knows what social media is and its importance. The problem comes after the creation of social accounts. What now? Sure, you can put
Video is one of the most versatile tools available for online content creation. It’s more attention-grabbing than an article or an email, and done well, it is more clear and easily understandable. Video is a more passive way to consume
Most organizations have accepted the fact that a social media presence is vital for raising awareness, building relationships and establishing credibility. However, it can quickly become overwhelming, especially if you are a small-staff association or have limited resources. Here are
Email communication to your members is a double-edged sword. Complaints that inboxes are out-of-control and eating up time in the day are balanced by member surveys that indicate email is still the best way to inform members of news and
Volunteers are often the first voice of your association, the first introduction outsiders have to your organization, and the first opportunity to make a great lasting impression. They are the people on the front lines of their industries day in
It seems like everyone has a blog, so now you’re considering creating one for your association. Blogging is becoming more and more popular for good reason. Consistent business blogging can have a positive impact on your organization’s bottom line. However, if
Running an effective committee meeting is not something any committee chair should take lightly. Like you, your committee members have volunteered their time, energy and expertise. As the committee chair, you are not only responsible for the goals defined by
The subtitle for this post should be “How to Get in the News Without Losing Sleep!” It’s not uncommon to find increased media coverage in an association’s strategic plan. Despite the rise of social media and other customized news channels, the
Thinking of pulling the plug on your current association website? There’s a lot to consider before making the dive. Here are three tips to help chart your course. 1. Define why you need a new website. Often, association professionals lament
The days of writing blogs to educate organizations of the importance of social media are over. Everyone knows what social
Video is one of the most versatile tools available for online content creation. It’s more attention-grabbing than an article or
Most organizations have accepted the fact that a social media presence is vital for raising awareness, building relationships and establishing
Email communication to your members is a double-edged sword. Complaints that inboxes are out-of-control and eating up time in the
Volunteers are often the first voice of your association, the first introduction outsiders have to your organization, and the first
It seems like everyone has a blog, so now you’re considering creating one for your association. Blogging is becoming more
Running an effective committee meeting is not something any committee chair should take lightly. Like you, your committee members have
The subtitle for this post should be “How to Get in the News Without Losing Sleep!” It’s not uncommon to find
Thinking of pulling the plug on your current association website? There’s a lot to consider before making the dive. Here