Site Visits Made Easy: Event Planning Tips for a Better Attendee Experience
As an event planner, getting to visit the site of my next event in-person is one of the most helpful keys to pulling off a great meeting. Not only are site visits an opportunity to step into the attendee’s shoes,
Why You Need to Create a Succession Plan for Key Chapter Volunteers
What happens if a key volunteer, especially one with long-tenure, wins the lottery tomorrow? What is at risk for your association when a person with an integral role leaves or
Top Marketing Blogs for Associations
We have compiled some of our top marketing blogs into one collection. These cover topics from event marketing, social media analytics, email marketing, and more. Click on the title of
4 Ways to Maximize the Effectiveness of Events
Events require a lot of time and resources to do well. Starting from the very first planning phase, make sure you are doing everything you can to make the event
How to Effectively Communicate with Members
There is a common marketing rule that says it takes seven touch points for a message to be effective and be remembered by the receiver. What does that mean for
Creating a Blog For Your Association
If your association wants to be considered a thought leader in your field, a blog can be a great place to start. While it may seem intimidating at first, blogging
4 Keys to Marketing Your Membership Benefits
It is a well known fact that membership benefits are important to your members, but did you know marketing those benefits may be just as crucial? Your association may have
Social Media Analytics: 5 Metrics to Track
Tracking social media analytics can be a bit daunting. There is so much analytical information you can access for free that it can become confusing on what stats to track.
4 Ways to Empower Your Volunteers
It is a well-known fact of association management that volunteers not only make the association run well, they are vital to fulfilling the mission. They are the “reach” of the
8 Quick Ways to Show Your Members Appreciation
Members are at the core of everything you do as an association professional. Whether those members are individuals, companies or even other associations, they drive everything you do. Showing consistent
The Membership Engagement Ladder
A membership engagement ladder could be the missing piece to your membership recruitment, engagement, and retention. But what is it? In an ideal world, someone who knows nothing about your