Start Telling Value Stories to Engage with Your Members
Most association marketing sounds the same. We list the benefits. We promote events. We explain what members get. But that’s not what people are buying. They’re buying what those things do for them. A conference isn’t just sessions and speakers.
How to Learn Anything Fast
What if you could learn a new skill in just 20 hours instead of the old adage of 10,000 hours? That is what author Josh Kaufman promises in his book
Will your Facebook posts be seen?
Social media. A few years ago probably half of association members would say they don’t use it – now however, it is a growing communication platform with 1 in 4
Utilize This Tool To Help Plan International Events
In association management, many of us work with international members and/or plan international meetings. Sometimes this can be a bit challenging simply because of cultural differences. MPI (Meeting Professionals International),
If You Build It, They Will Come: Inbound Marketing In Associations
Inbound marketing seems to be the catch phrase of 2014. What is it? Simply put, inbound marketing refers to relevant marketing that brings your prospects to you, in contrast to
Obstacle Busting
It’s that time of year again . . . when you look back and evaluate what you’ve accomplished this year – as you plan for doing even more next year.
Getting The Most Out Of Instagram
by Hannah Klare As the final post in this series, I would like to quickly summarize a great article in Association Adviser named “10 Ways to Communicate Better with Instagram”
What is Instagram?
By Hannah Klare Recently, I created an Instagram account and strategy for a RGI client association. So, what is Instagram? Instagram is a place where communicating with pictures is an
Set Smart Goals to Achieve Anything
Have you ever tried to lose weight? How about exercise more or finish that best-selling business book that is going to change your world? Does your organization have hurdles it
Tips To Keep Attendees Coming Back
According to a Harvard Business Review, increasing your retention rate by 5% can increase your profits by 25%-90%. Not only does retention rate apply to membership, but especially those attending
If A Picture Is Worth A Thousand Words, Then A Video Is Worth A Million
The Indiana Society of Association Executives (ISAE) unveiled our newest marketing tool, a membership recruitment video, at the 2014 ISAE Annual Convention in Fort Wayne, Indiana. The membership recruitment video,