My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website that weren’t beneficial to our audience. One of the auditors pointed out that the text format made it difficult for
Most Associations do a big “call for volunteers” because not only do we want to recruit volunteers to fill all of our positions, we also want to make sure that we’re asking everyone to get involved. We don’t want to
INDIANAPOLIS (April 7, 2022) - Emilie Perkins, CAE, CMP, CMM, PMP, CED, Director of Client and Conference Services at Raybourn Group International (RGI), was named to the inaugural CMP (Certified Meeting Professional) Fellow class this week by the Events Industry
Every association is faced with tough conversations in the board room. Here are several strategies to help ensure discussions go smoothly and end in a positive result for the board members and the organization. Prep Your Culture Creating a great
Volunteer recruitment seems to be a universal problem. We know it is a challenge to fill all of our committees but do we really understand why we are struggling? With the traditional structure, the Board decides what they’d like to
Bring it back to basics. Throughout the pandemic, organizations have been challenged to evaluate and reimagine their programs and events. While the underlying reason was not positive, hopefully the outcome has been. Clarity around an event’s purpose is crucial but
This question about podcasts is one I hear more and more frequently each year, and it’s a good one to ask. There are many benefits to launching a podcast, from furthering your association’s brand to establishing your organization as subject
Staffing Benefits of Working with an Association Management Company One of the benefits of the association management company (AMC) model is shared resources across multiple associations under one roof. This often means savings on office space, office materials and technology
A former marketing professor of mine once compared SEO to the stock market. When someone invests in the stock market, they expect their money to “work for them”, and not have to do much in the future to make a
My client’s website recently went through a User Experience Evaluation, which helped us to better understand areas of our website
Most Associations do a big “call for volunteers” because not only do we want to recruit volunteers to fill all
INDIANAPOLIS (April 7, 2022) - Emilie Perkins, CAE, CMP, CMM, PMP, CED, Director of Client and Conference Services at Raybourn
Every association is faced with tough conversations in the board room. Here are several strategies to help ensure discussions go
Volunteer recruitment seems to be a universal problem. We know it is a challenge to fill all of our committees
Bring it back to basics. Throughout the pandemic, organizations have been challenged to evaluate and reimagine their programs and events.
This question about podcasts is one I hear more and more frequently each year, and it’s a good one to
Staffing Benefits of Working with an Association Management Company One of the benefits of the association management company (AMC) model
A former marketing professor of mine once compared SEO to the stock market. When someone invests in the stock market,