4 Ways to Enhance Member Relationships

I’m sure we’ve all heard the phrase before: “You never get a second chance to make a first impression.” This saying holds true in the world of associations, where association staff often serve as the initial point of contact for

Read More

Keeping Volunteers Engaged Year-Round

Of course, we want our volunteers to participate with our associations year round… or do we? The answer is yes, we do, but we also don’t want to sacrifice a positive volunteer experience just for the sake of trying to

Read More

How to Measure the Success of an Association Event

Association events offer a unique opportunity to build momentum for your mission, connect with a wider audience, and facilitate networking and relationship-building that reinforce the value of membership. Measuring an event’s success, while important, can seem complicated since it likely

Read More

4 Marketing Tips to Increase Membership

Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to increase membership.” [Insert ghost voice]. All jokes aside, this is always a number one concern for marketers because our associations

Read More

6 Ways to Get Members to Renew

Member renewals are one of the most important tasks of any association’s business. It is easier to keep a current member than to recruit a new one. Whether you have individual memberships or organizational ones, it can be challenging to

Read More
people meeting at table

3 Tips to make a Lifelong Member

Lifelong association members are likely some of the most well-regarded and active members in any field. They have learned from their peers, explored membership programs and services, and have almost all been involved as an association volunteer at some point.

Read More