How to Measure the Success of an Association Event

Association events offer a unique opportunity to build momentum for your mission, connect with a wider audience, and facilitate networking and relationship-building that reinforce the value of membership. Measuring an event’s success, while important, can seem complicated since it likely

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4 Marketing Tips to Increase Membership

Every day as marketing professionals working for associations, we constantly have on our minds the thought of “I need to increase membership.” [Insert ghost voice]. All jokes aside, this is always a number one concern for marketers because our associations

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