Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value of membership in your organization. How often have you heard an association membership professional proclaim this statement: “It can feel
When someone joins your organization, you have a critical window to help shape their overall impression of your association. Here are five ways to help them feel welcomed and valued.
Gaining new members for your association is an important and necessary goal. It’s often a topic that dominates meetings and is at the forefront of association professionals’ minds. It’s one thing to come up with ideas and tactics to gain
Being busy is worn as a badge of accomplishment by many. Our culture often equates busyness to success and importance. This may have some truth to it to a degree, but are you being as effective as you can be,
For membership-based organizations, one of the most common strategic goals is to grow membership. Around the board table, at staff meetings, and among members, there is always much discussion on what the organization is doing to grow the number of
Want to solve all your membership development challenges? A silver bullet to propel your recruitment and retention numbers skyward so you can sit back and bask in the glory as the smartest membership specialist ever to live? Written by Amanda Bureau, CAE, CVA
Is your membership flat or lagging? The knee-jerk reaction is to come up with a brilliant plan to fix your recruitment problem. But the fact is recruitment is only one factor in the equation. Picture your organization’s membership program as
Is it time for a reality check for your organization? For more years than most would like to admit, the talk around association board and staff meetings has included two topics on a regular basis: We are going to
The acceleration of “big data” is changing member expectations. Companies like Amazon are collecting and using data about their customers to provide an unimaginable level of personalized service. That means your members now expect the same from you. A one-size-fits-all
Everyone from the executive director to the receptionist to the accounting department should be able to easily explain the value
When someone joins your organization, you have a critical window to help shape their overall impression of your association. Here
Gaining new members for your association is an important and necessary goal. It’s often a topic that dominates meetings and
Being busy is worn as a badge of accomplishment by many. Our culture often equates busyness to success and importance.
For membership-based organizations, one of the most common strategic goals is to grow membership. Around the board table, at staff
Want to solve all your membership development challenges? A silver bullet to propel your recruitment and retention numbers skyward so you can
Is your membership flat or lagging? The knee-jerk reaction is to come up with a brilliant plan to fix your
Is it time for a reality check for your organization? For more years than most would like to admit,
The acceleration of “big data” is changing member expectations. Companies like Amazon are collecting and using data about their customers