Three Steps to Building an Advocacy Program

So, your organization wants to start an advocacy program. Now what? Advocacy can be a powerful vehicle for strengthening an industry, protecting your members and affecting change. How do you get started? Here are three steps to building your advocacy

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Q&A: Pivoting to a Virtual World

COVID-19 has forced associations to re-think how they offer educational and networking opportunities. While in-person events have been a traditional fixture for associations, today virtual and hybrid (part in-person, part-virtual) events are becoming the new norm. To adjust to these

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Creating Member Value Amidst Uncertainty

As associations adapt to COVID-19, it is critical to lead through crisis and ensure that your organization’s member benefits still provide value. Two RGI membership professionals, Melissa Heeke, CAE and Nick Estrada, CMP, outline how to ensure your organization offers

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Non-Dues Revenue in a Post-COVID World

As associations grapple with new challenges in a post-COVID world, one of the most pressing issues is the generation of non-dues revenues. With many conferences and events cancelled, and many industries facing membership questions due to job losses and small

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Perspective from a Pandemic

The COVID-19 pandemic has impacted every person working in associations, from those on staff to board members and volunteers. The last few months have reshaped how we approach our lives, both professionally and personally. Now is the time to decide

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