Site Visits Made Easy: Event Planning Tips for a Better Attendee Experience
As an event planner, getting to visit the site of my next event in-person is one of the most helpful keys to pulling off a great meeting. Not only are site visits an opportunity to step into the attendee’s shoes,
Three Surprising Benefits of Using AI for Brainstorming
By definition, brainstorming is a spontaneous group discussion to generate ideas and solve problems. Hopefully, that definition can be expanded to include AI tools—because my creative process as a communication
What to Look for in an Association CEO: The Traits That Drive Success
Choosing the right CEO isn’t just a hire—it’s a legacy decision.
What should boards really prioritize in their search for an association CEO? Hint: It’s not just industry familiarity. Discover the seven traits that define truly impactful leadership.
Mission Accomplished: Professional Excellence
One of ASA’s most impactful efforts in recent years has been the continued success of its Winter and Summer Meetings—twice-yearly gatherings focused on collaborative problem-solving
Common Event Planning Mistakes and How to Avoid Them
Planning an event can be exciting, but it’s easy to get overwhelmed by all the details. As an event professional, I’ve learned a lot from the mistakes I’ve made, and
Raybourn Group International Ranks #22 by Indiana Chamber of Commerce as Best Places to Work in Indiana
INDIANAPOLIS – The Indiana Chamber of Commerce revealed the rankings for its 2025 Best Places to Work in Indiana program on April 30, 2025, selecting Raybourn Group International (RGI), an
Podcast Unpacked: Want to Be an Association CXO?
If you’ve ever thought, “I want to be a CXO someday, but I no idea how to make a plan to get there” — then this episode of the Association Tech
Avoid the Spam Folder: Email Marketing Tips for Associations
Email marketing remains one of the most powerful tools in an association’s marketing toolkit. It offers a direct and personal way to promote content and engage with members in a
Five Opportunities to Strengthen Volunteer Management
Five Opportunities to Strengthen Volunteer Management by Rachel Daeger, CAE, IOM Many associations rely on passionate volunteers to achieve their mission and vision. This could easily add up to hundreds
How to Promote Your Next Event on a Shoestring Budget
How to Promote Your Next Event on a Shoestring Budget What’s the point of planning a great event if you can’t get people to attend? Strong event marketing is key
Beyond the Booth: Driving Engagement on the Expo Floor
An attendee steps onto your expo floor—surrounded by a maze of booths, their fitness tracker racking up steps, and an overload of networking opportunities. But in a sea of industry