Use Your Content to Guide Members on a Journey
We’ve all been there. You finish a season of your favorite show and Netflix recommends the next one before you’ve even finished the credits. Suddenly it’s 2am and you’re crying through an episode of a show you didn’t know existed
The Skinny on Meeting Contracts
Contracting in the meeting industry can be a real pain point for associations and corporations alike, especially in a sellers’ market. Staying abreast of the current trends is the best way
An Association Professional’s Guide To Online Politics
Just yesterday, a friend and fellow management professional saw a political posting from an employee that she deemed offensive; not solely because the viewpoint was incongruous with hers, but members
5 Strategies for Data-Driven Membership Recruitment
The acceleration of “big data” is changing member expectations. Companies like Amazon are collecting and using data about their customers to provide an unimaginable level of personalized service. That means
They’re Here, Now What? Communicating With Event Attendees
You pulled off a great marketing campaign to get people to attend your event. Now your job is done, right? Not so fast! Effectively communicating to attendees throughout the event
Free step-by-step Event Marketing Template
A successful event doesn’t just happen by luck. It requires well-planned marketing that effectively reaches the right audiences with the right messages at the right times. This easy-to-use template will
The 3 Biggest Mistakes Non-Profit Event Marketers Make
For most associations, an annual convention or tradeshow can make or break its finances for the year. This means that non-profit event marketers must ensure that these events meet attendance
Taking Your Event to the Next Level (On a Non-Profit Budget)
As a non-profit meeting planner, it’s easy and sometimes inevitable for your annual events to become stagnant over time. What was once the social event of the year for your
3 Things to consider When Launching A New Association Website
Thinking of pulling the plug on your current association website? There’s a lot to consider before making the dive. Here are three tips to help chart your course. 1. Define
How to Find a Great Keynote Speaker on a Budget
If you’re engaged in association management, you know how challenging it can be to execute a conference or tradeshow when you’re working with a tight budget. Specifically, finding an excellent
Three Signs Your Association Board Isn’t Effective
As an association board member, you show up to the meetings, participate and sometimes you even spend hours preparing in advance. But is the Board on which you’re serving effective? Is