Start Telling Value Stories to Engage with Your Members
Most association marketing sounds the same. We list the benefits. We promote events. We explain what members get. But that’s not what people are buying. They’re buying what those things do for them. A conference isn’t just sessions and speakers.
Five Keys to the Board Nomination Process
It is more important than ever that you fill your board with volunteers who are passionate, committed and possess the skills needed to lead your association. Follow these five key steps to help your board nomination process.
3 Easy Ways to Make In-Person Attendees Feel Comfortable Again
As Association professionals we are constantly juggling the changing needs of various stakeholders. The return to in-person meetings is no exception. The last 18 months has taken a toll on the well-being of many of our members. In this post, we identify 3 easy ways to make attendees feel comfortable again.
Raybourn Group International’s Nick Estrada, CAE, CMP Receives Association Forum’s Forty Under 40 Recognition
Congratulations to Nick Estrada, CAE, CMP, Director of Membership for Raybourn Group International (RGI), was recently recognized by Association Forum as a 2021 Forty Under 40 recipient.
In-Person or Virtual? 4 Blogs to Prepare You for 2022 Events
2022 is quickly approaching and that means it is time to start looking at what events will look like for the next year. Will they return to in-person? Will they continue to be virtual?
How to Effectively Communicate the Benefits of Your Association
You may recall buying a new (or new-to-you) shiny car and having a crash course on using all the new bells and whistles at the dealership. Then you get home to fumble through how to use these bells and whistles and can’t remember how. Member benefits can be similar.
Recruiting and Motivating Volunteers: Tips for Creating a Successful Volunteer Program
We know we need volunteers to accomplish the goals of the association, but having a productive volunteer program is rarely its own goal. That’s especially dangerous as recruitment must be a constant effort. Remember: volunteering isn’t a member obligation – it’s a member benefit.
Steps to Finding an AMC
Steps to Finding an AMC Finding, selecting and contracting with an Association Management Company (AMC) is a valuable process in and of itself, but it does take time. For many
Sample Scope of Work
Sample Scope of Work When selecting an AMC, it’s important to ensure mutual clarification of the duties to be performed by the AMC. Click the link below to download a
AMC/Volunteer Responsibility Grid
AMC/Volunteer Responsibility Grid The AMC/Volunteer Responsibility Grid is an example of a tool that boards can use to determine appropriate responsibilities. This will allow you to list all the things
Free Step-by-Step Event Marketing Plan
This easy-to-use template will help an event marketing professional at any level conduct a successful marketing plan from start to finish.