We’ve all heard the 80/20 rule; 80 percent of the work is done by 20 percent of the people. But today, most associations are operating closer to a 90/10 ratio when it comes to volunteer engagement. Not only does this inhibit your organization’s ability to meet your strategic goals, but it runs the risk of burning out good volunteers.

Volunteers are the life blood of any non-profit. And if you don’t have new volunteers coming into the mix on a regular basis, you’re missing a key leadership development opportunity to bring in new ideas, new opportunities and even new revenue.

Take a look at your volunteer culture, reliance on key volunteers, what’s in it for them, if they think they can succeed and how much you are asking for help. It’s time to break the 90/10 rule and bring in new volunteers. Here are five reasons your organization isn’t getting new volunteers– and what you can do about it.