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Study Reveals Marketing Impacts the Bottom Line
A new study from Salesforce’s ExactTarget and Deloitte found that marketing execs are increasingly responsible for areas that don’t strictly fall under the traditional marketing umbrella, including customer service, data
The New Kids on the Block: Generation Z
Just when I thought I finally had a handle on what the Millennial generation was all about, I’ve learned there is ANOTHER generation of talented, connected and socially conscious coming-of-age
You don’t know what you don’t know
I’ve been spending a lot of time recently developing a new member onboarding process. I’ll be the first to admit that the Corporate Housing Providers Association’s model could be updated
Marketing Time Management: Respecting Your Own Time and Your Marketing Pro’s Time
Guest Blog By: Robby Slaughter, Principal-AccelaWork There are a couple of very good reasons you’ve got at least one marketing professional to help promote your association: that person is an expert in marketing, and
Marketing to Millennials
Author– Katherine M. Finley, PhD, CAE Millennials or gen Y is the name for the generation born between 1978 and 1994 and represents over 80 million individuals. As a group,
5 ways to implement a successful mobile app at your next event
There’s nothing better than wrapping up an event with a feeling of success. I mean, what is the point of all the hard work and months of planning if there
Making a Dent In the Universe . . . Putting a Dent in Your Membership Growth
Guest Blog By Kordell Norton, CSP He smiled. “If they had not done it already . . . they had it on their bucket list of to-do’s. EVERYONE of them.”
5 Questions for Leslie Murphy, FASAE, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. We are recognizing these leaders with the 5 Questions blog series. We asked each
5 Questions for Mary Ann Passi, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
5 Questions for Mark McSweeney, CAE
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
5 Questions for Jackie Williams, CPA
RGI has talented, knowledgeable and professional executive directors guiding strategy and direction for all client associations. This month, we recognize these leaders with a new blog series. We asked each
ICBR Wins Best Association Website
Created in 1994, the Indiana Commercial Board of REALTORS® (ICBR) coordinates required licensure education, industry information, professional networking and public policy for the benefit of its members. The former ICBR
2013 ISAE Star Award Winner for Outstanding Convention
On December 12 2013, the Society for Nutrition Education and Behavior received the ISAE Star Award for Outstanding Convention for an Association with an annual budget under $750,000.00. The 2013
2013 ISAE Star Award Winner for Outstanding Convention
The 2013 Eastern Seminar, April 22-23, 2013 in Savannah, Georgia was a home run for the Vacation Rental Managers Association. The event reached a milestone as the largest Eastern Seminar