Raybourn Group International (RGI) has long been recognized for its association management expertise. Over time, it became clear that a growing number of associations-not just full-service management clients-were seeking targeted, expert support for strategic challenges. Reflecting on how the consulting arm of RGI was born, Mark McSweeney, CAE, Vice President, Association Strategies explains, “We started to notice that associations we didn’t manage full-time needed our guidance with specific strategic challenges.”
Initially, consulting services were offered as a natural extension of RGI’s full-service association management work to its existing international, national, state, and local association clients. But the consistent demand for help with leadership transitions, strategic planning, governance restructuring, and board training revealed a broader need in the association space. Consulting soon became a core part of RGI’s service offerings, enabling them to work with mission-driven organizations, including stand-alone associations looking for one-time or project-based support.
“Consulting allows us to meet associations where they are,” Leslie Murphy, FASAE, CAE, President, explains. “Sometimes, they don’t need full-service management-they just need help navigating a turning point.” The evolution into consulting has also deepened RGI’s impact. Rather than being limited to the operational role of an association management company, RGI now brings strategy to the forefront, helping associations build strong foundations for long-term sustainability. With consulting services, the team can address root issues that affect the organization at every level, from leadership clarity to volunteer engagement. This strategic support is particularly valuable during times of transition or growth. Whether helping an organization redefine its mission, facilitating board retreats, or stepping in during a CEO search, RGI’s consulting arm provides a flexible, impactful way to serve.
Unique Expertise Behind the Consulting
At the heart of RGI’s consulting success is the team’s lived experience. Leslie and Mark each bring decades of hands-on leadership in the association world, offering not just advice but wisdom gained from navigating the complexities of organizational life. “We’ve walked in the shoes of our clients,” Leslie explains. “That real-world experience helps us offer solutions that are not just theoretical-they’re practical and proven.” Mark emphasizes that their consulting work is grounded in empathy and understanding. “We’re not here to judge. We’re here to help our clients see a clear path forward.”
Their areas of expertise include strategic planning, executive leadership, staff structure, volunteer development, and governance optimization. More importantly, their approach is collaborative and tailored. No two consulting engagements look the same because no two associations are the same. Clients have praised the team’s ability to listen deeply, quickly diagnose root issues, and translate challenges into actionable plans. RGI consultants don’t drop in with cookie-cutter recommendations. Instead, they meet clients where they are and work alongside them to reach a more effective, mission-aligned future. Their commitment to staying current also sets them apart. Through professional development, leadership in the association management community, and constant client feedback, Leslie and Mark ensure their consulting is forward-looking and adaptive to the evolving nonprofit landscape.
If you are interested in learning more about RGI Consulting Service don’t hesitate to reach out online at https://raybourn.com/contact-us/ or email to info@raybourn.com.