For an association in the digital age, effective communication and strategic marketing are crucial to growing membership, increasing member engagement and promoting meetings. But many associations may lack the resources or expertise to manage these tasks in house. That is where your Association Management Company (AMC) can help. An AMC staff can bring specialized expertise and a broad perspective to your organization’s communications and marketing. Here are some ways you can leverage an AMC to get the most out of your marketing and communications.
Strategic Planning and Insights
The first step of marketing effectively is creating a comprehensive plan, but it can be hard to know where to start. Your AMC’s marketing staff will help you create the best strategy for the unique needs of your association. If you want to learn more about your members or new prospects, an AMC can conduct surveys and analyze data to help you understand your audience and identify the best ways to reach them where they are. As part of strategically planning your communication, an AMC can also help you reflect on your marketing needs and develop relevant goals to help further your mission.
Content Creation
An AMC gives you access to professional marketers who are equipped with storytelling expertise. Your staff can identify compelling narratives within your organization that will resonate with your members and inspire your target audiences. They also have the skills to produce engaging print and digital content such as social media posts, infographics, blogs, videos, magazines and more. Because an AMC will have access to the latest tools in the industry, your marketing content and organizational voice will look and sound sleek, professional and relevant.
Brand Development
Your organization is unique, and an AMC will help you find the right look to match your mission, creating a cohesive visual identity that stands out to your target audience. This includes designing professional looking logos and a set of brand guidelines that ensure that your branding remains consistent and recognizable across all your communication channels.
Event Promotion
Whether you are holding a virtual webinar, a member roundtable, or an annual in-person meeting, your AMC can help you get the most out of your event marketing. They will leverage creative themes and promotions to develop innovative campaigns. An AMC can help you expand the reach of your virtual events with a strong social media strategy. The consistent messaging that an AMC provides can also help your organization build community before, during and after your big events.
Conclusion
Utilizing an Association Management Company for marketing and communications offers huge advantages for your organization. Whether you need to identify key audiences, professionalize your branding, or take your event promotion to the next level, working with an AMC will help you engage your members and contribute to the growth and success of your organization like never before.
Jack Hamilton
Jack joined the RGI team in 2023, and is currently Senior Communications Coordinator. He has a Bachelor's in Strategic Communication with a concentration in Sports Media from Butler University. His areas of expertise include content writing and social media management.