RGI Welcomes Industry Veteran Wendy King as Executive Director

FOR IMMEDIATE RELEASE: Nov. 12, 2020 Contact: Shelly Pfenninger, CAE800-362-2546spfenninger@raybourn.com Raybourn Group International Welcomes Industry Veteran Wendy King as Executive Director Indianapolis – Raybourn Group International (RGI), an Indianapolis-based association management, consulting and event planning firm, is excited to announce

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A Guide to Media Outreach and Raising Awareness

With almost two million associations vying for attention, holding an event is generally not newsworthy unless something goes horribly wrong. So, how can you earn press coverage to raise community awareness about your association? To get your story out there,

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Four Keys to Approaching Member Communications

As associations and association staff frame their marketing and communication strategies, they must plan specifically around two categories: member and non-member communications. Non-member communications oftentimes mean recruitment campaigns, where associations develop well-rounded and effective marketing plans for recruitment of new

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Virtual Events: 4 Tips for Association Staff

Whether it’s a one-day conference or a full week (or month!) of programming, making the jump to a full-on virtual event can put a lot of strain on association staff. This is especially true for smaller associations that have fewer

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Creating Value for Attendees in Virtual Events

There is probably nobody that needs to be convinced of the benefits of virtual events more than the attendees themselves. Your members are likely used to attending conferences and events in-person, and are accustomed to the way things have always

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