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Case Studies

Marketing & Communications

Revamped newsletter saves money, wins awards

RGI’s cost-effective solution helps NCAC News become award-winning publication Challenge: The National Council of Acoustical Consultants (NCAC) has produced and distributed their newsletter, NCAC News, since 1975. The organization wanted to revitalize the newsletter to make it more reader-friendly while also cutting publishing costs. Approach: To better serve the organization and its members, RGI conducted […]

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Retargeting ad campaign increases conference attendance

The Society for Nutrition Education and Behavior (SNEB) wanted to boost attendance for their annual conference. The Society had successfully employed traditional marketing methods in the past (e-mail marketing, social media marketing, print campaigns and affiliate marketing), but wanted to find new ways to reach current and prospective members.

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Meetings & Events

Event attendance grows 20%

Turning Tired into Tremendous: How RGI helped improve attendance and awareness for ISAE Challenge: The Indiana Society of Association Executives (ISAE) hosts an annual awards program, the ISAE STAR Awards, to recognize the achievements of its members. After evaluating member feedback, ISAE wanted to make the STAR Awards stand out from the other award programs […]

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Recruitment webinar generates new members

SNEB hosts recruitment webinar that generates more than $3,000 in new membership Challenge: The Society of Nutrition Education and Behavior (SNEB) aims to grow and maintain a dynamic society. The primary strategy to achieve this goal is by increasing membership and retention rates. As their partner, RGI joined SNEB in their search of uncovering new […]

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Membership recruitment surpasses goals

In an effort to increase steady membership numbers, ISAE’s board of directors partnered with RGI to develop a strategic plan with goals that focused on recruiting new members.

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Strategic Management

Financial turnaround: From red to black

NDA finishes the year ahead of budget projections Challenge: As a non-profit organization, strong financial stability is vital to the National Dart Association’s (NDA) continued success. The association wanted to discover and implement cost-effective ways to continue to serve its members. Approach: After operating in the red due to strategic decisions that required significant investments, […]

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