Tel: 800-362-2546 Email: info@raybourn.com

Communication Director

Raybourn Group International (RGI) is seeking a communication director to serve two association clients in a related industry. RGI is an AMC Institute Accredited Association Management Company. We provide outsourced association management, event planning and consulting services for dozens of non-profits, trade associations and professional societies. Founded in 1988, RGI manages associations of varying sizes and budgets, ranging from local, to regional, to national, to international. On a daily basis, we provide a number of services for our clients, including strategic planning, financial management, executive management, membership development, marketing/public relations, publications and social media, educational/professional development, and meeting/event planning, among others.

General Responsibilities

Responsible for creating, planning, managing, and executing high-quality, integrated communication and marketing strategies to serve the needs of two RGI clients.

Primary Responsibilities:

  • Execute and evaluate targeted communications, marketing, social media, and web initiatives
    that complement and complete priorities identified in the association’s strategic plan and related documents.
  • Review, recommend, and employ integrated branding guidelines, policies, and strategies designed to build the clients’ brand, raise awareness and increase visibility for the client and their members. Craft meaningful messages that resonate with clients’ stakeholders and target audiences based on their professional needs.
  • Develop and implement custom communications and marketing plans for annual conferences, including: Production of programs, registration materials, conference packets, slide shows and mobile applications disseminated before, during and after meetings. Assist clients’ on-site at two out-of-state conferences per year by working in several capacities.
  • Develop articles, brochures, publications, e-mail communications, social media postings and other content from initial concept through final delivery. Write and/or procure content, solicit and approve design assets from multiple contributors, and oversee creative direction and branding for digital and/or print materials.
  • Based on available user feedback and web analytics, evaluate and recommend web changes and improvements. Develop overall web content strategy that clearly communicates and tells the clients’ story, especially membership benefits and member achievements. Oversee and develop site information architecture and usability testing. Regularly monitor, edit, and update association-owned websites to ensure content is current, accurate and consistent clients’ brand. Approve all written and visual content for posting on association sites. Periodically seek member feedback about the site for continuous improvement efforts.
  • Create, organize and oversee special communications projects, including strategic plans, annual reports, anniversary celebrations, new programs and initiatives, etc.
  • Supervise a communications coordinator.
  • Prepare annual communication budgets and review/approve expenditures for public relations and marketing purposes.
  • Continually assess association policies, programs and procedures to identify possible efficiencies, enhancements and improvements. Remain knowledgeable of association policies, procedures, benefits and services.
  • Ensure association staff are aware of communications and marketing activities, plans, priorities, and their relevance to overall clients’ strategic goals and objectives.

REPORTING RESPONSIBILITY

  • This position reports to the Executive Director for each client.

KNOWLEDGE AND SKILL REQUIREMENTS:

Applicants should have proven experience and expertise to coordinate all association communications and marketing initiatives, working with staff across all levels of the organization, including the Executive Director, Board of Directors, Staff, and association members. Successful candidates will demonstrate:

  • A bachelor’s degree in marketing, communications, public relations, or journalism desired with five years of related experience, preferably with an association. Equivalent combination of education and experience will be considered.
  • Excellent project management, organizational and time management skills along with ability
    to manage multiple overlapping production deadlines in a fast-paced environment.
  • Superior interpersonal skills. Exceptional writing, proofreading, editing, and verbal communication skills and experience. Demonstrated knowledge of AP Style.
  • Ability to craft, implement, and evaluate high-level, strategic communication and marketing plans, adjusting them as needed based on data about changing member needs and feedback from key stakeholders.
  • Demonstrated experience in working with nonprofit associations and/or association management companies. Proven ability to work as part of a team, including ability to work with staff and volunteer committees, accept ideas from others, and maintain delineation of staff and
    volunteer roles.
  • Experience in selecting, managing, and working with third-party and/or outside service providers including e-mail content management vendors, promotional product companies and other service providers/contractors, such as printers, writers, photographers, videographers and graphic designers.
  • Experienced user of Microsoft office software including Word, Excel, PowerPoint, Access, and Outlook. Experienced user of Adobe Creative Suite products, including InDesign, Photoshop and Illustrator. Experienced user of email and web content management systems. Experienced user of social media platforms, tools, and applications.
  • Attention to detail and ability to create, refine and manage detailed processes for efficient communication and marketing operations.
  • Ability to exercise discretion and independent judgment.
  • Ability to work under pressure and ensure others meet deadlines.
  • Crisis communication and management skills, including the ability to handle emergencies calmly, quickly and appropriately, making on-the-spot decisions as needed.
  • Ability to travel to two out-of-state conferences per year (approx. two weeks total).

This job description is not intended to be, and should not be construed as, an all-inclusive description or list of all responsibilities, skills, efforts, or working conditions. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties, and assign other duties as necessary.

TO APPLY:

To apply, send cover letter, resume and three samples from your portfolio to info@raybourn.com. Please, no phone calls. Raybourn Group International is an equal opportunity employer (EOE/M/D/V).