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The RGI Blog

If A Picture Is Worth A Thousand Words, Then A Video Is Worth A Million

The Indiana Society of Association Executives (ISAE) unveiled our newest marketing tool, a membership recruitment video, at the 2014 ISAE Annual Convention in Fort Wayne, Indiana. The membership recruitment video, “We Value What You Value,” was created through a partnership with Indianapolis based Willow Marketing, an ISAE member company.

ISAE and Willow Marketing staff worked together to develop a script that communicates the values and benefits of ISAE membership, with a focus on our networking and education opportunities. Take a look!