Shelly Pfenninger, CAE
Director of Marketing
As Director of Marketing, Shelly implements integrated marketing communications strategies that help the organizations better serve their missions and communicate with key constituents.
Since January 2010, Shelly has drawn on her experience in youth organizations, fundraising, publishing, major events, PR, vacation rentals/hospitality, land surveyors, coin operated vending, healthcare and engineering to execute the various communications created for RGI and the associations it represents.
Shelly, a Certified Association Executive, holds bachelor’s degrees from the University of Indianapolis in Spanish and communication, with concentrations in journalism and PR. Prior to bringing her talents to RGI, Shelly served as the Marketing and Public Relations Coordinator for the Crossroads of America Council of the Boy Scouts of America. Before that, she interned with the Indiana State Fair in the publicity department.
In her nine years in association management, Shelly has served in volunteer roles within the industry. Previous volunteer roles include the Indiana Society of Association Executives: Past chair of Inbound Marketing Committee (2014), CAE exam study session facilitator (2015-2016), member of branding task force.
She loves the Indianapolis 500 and IndyCar racing. In her spare time, she enjoys spending time hanging out with her family, including her boxer Chelsea. She loves to travel and has a long bucket list of places she’d like to visit someday.